Producing Sales and Developing Loyal Customers for almost 50 years

I learned how to take care of customers and solve their problems while working for IBM 40 years ago. Since then, I've spent most of my time running my own businesses, helping both Fortune 500 customers as well as a host of mid-sized organizations. What I've observed over and over, is that building customer loyalty requires more than providing quality products and services. The entire organization must really listen to customers and respond to their needs.

I pay attention to how customers are treated everywhere I go. What I've observed is that customer loyalty is directly related to the focus management places on their customer experience, and the customer experience never exceeds their employee experience. I firmly believe that my commitment to our customers and my team over the years explains why SOFTRITE has had customers doing repeat business with us for over 10, 20 and in one case 25 years.

Throughout my career, I've concentrated on developing loyal customers while focusing on the design, development, marketing, sales, and support of business systems and technology. I started SOFTRITE Technology ( in 1984 and have been providing technical services to our clients for over 30 years. I'm now using what I've learned to help other small businesses and startups do what it takes to produce sales and develop loyal customers.

I encourage you to look over this website and the main SOFTRITE website to see how I've been able to help my clients, and see what some of them think of the experience they've had with me and my company. If you think I could possibly be of help to you, please send me a note or give me a call. .

- Denny

P.S. And on a personal note, I love small travel trailers and going camping! Be sure to checkout one of my latest projects...


I also volunteer to teach classes and mentor clients for these non-profit organizations    
volunteer-SCORE      volunteer-Starter Studio