If you are not closing as much business as you think you should,
you are probably not solving your customers' problems, or
are not clearly communicating how you can.
I provide Management Consulting, Advising and Mentoring
to help Small Businesses and Startups Increase Sales

Your customers may not see your business product or service the way you do. Many entrepreneurs are in love with their ideas, and see the value from their own view of the problems. Customers may see it differently. They may have already solved some of their problems in a different way. You don't want to lose their attention presenting solutions to problems they don't think they have!

In order to successfully sell your product or service, you must:

  • Listen to your customer and understand their problem from their perspective.
  • Present a solution that focuses specifically on their problem, not on everything you have to offer.
  • Actually solve their problem by delivering the right product or service.
I spent my career running my own small business, but now I'm focused on working with other small businesses and startups. If you think your organization could do a better job understanding and delivering solutions to your customers' real problems, please contact me so we can discuss how I could possibly help.